No ammonia. No lift color. Deposit only to enhance, deepen, or refresh haircolor Uniformly blends gray away up to 100% Use Clear to add brilliant glossy shine AGEbeautiful Anti-Aging Demi Permanent Liqui-Creme Hair Color, is the first demi permanent haircolor developed to fight all 5 signs of aging hair; but starts by addressing the first most apparent sign of aging – first grays. AGEbeautiful demi permanent is ideal for first grays because ammonia free formula has a balanced pH which targets first grays directly and uniformly blends away gray – roots to tips. Each of our 18 rich, natural-looking shades enhances, deepens, and refreshes hair color.